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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. CTA - Wikipedia

    en.wikipedia.org/wiki/CTA

    Call to action (marketing), a web design tenet that requires each page to clearly indicate the desired user response; Call to action (political), a call to activists to participate in a direct action or similar political activity; Call to arms; Cased telescoped ammunition; Central technical area, an equipment room used in broadcasting facilities

  4. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Paradeigma – argument created by a list of examples that leads to a probable generalized idea. Paradiastole – redescription, usually in a better light. Paradox – an apparently absurd or self-contradictory statement or proposition. Paralipsis – a form of apophasis when a rhetor introduces a subject by denying it should be discussed. To ...

  6. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis.

  7. Call to Action - Wikipedia

    en.wikipedia.org/wiki/Call_to_Action

    Call to Action (CTA) is an American progressive organization that advocates a variety of changes in the Catholic Church.Call To Action's goals are to change church disciplines and teachings in such areas as mandatory celibacy for priests, the male-only priesthood, the selection process for bishops and popes, and opposition to artificial contraception.

  8. Call and response (music) - Wikipedia

    en.wikipedia.org/wiki/Call_and_response_(music)

    Additionally, they can take form as commentary to a statement, an answer to a question or repetition of a phrase following or slightly overlapping the initial speaker(s). [2] It corresponds to the call and response pattern in human communication and is found as a basic element of musical form , such as the verse-chorus form , in many traditions.

  9. Speech act - Wikipedia

    en.wikipedia.org/wiki/Speech_act

    Austin was by no means the first one to deal with what one could call "speech acts" in a wider sense. The term 'social act' and some of the theory of this type of linguistic action are to be found in the fifth of Thomas Reid's Essays on the Active Powers of the Human Mind (1788, chapter VI, Of the Nature of a Contract). [6]