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For example, driving the wrong way down a busy one-way street can reveal myriads of useful insights into the patterned social practices, and moral order, of the community of road users. The point of such an exercise—a person pretending to be a stranger or boarder in their own household—is to demonstrate that gaining insight into the work ...
An 'etic' account is a description of a behavior or belief by a social analyst or scientific observer (a student or scholar of anthropology or sociology, for example), in terms that can be applied across cultures; that is, an etic account attempts to be 'culturally neutral', limiting any ethnocentric, political or cultural bias or alienation by ...
Critical ethnography stems from both anthropology and the Chicago school of sociology. [4] Following the movements for civil rights of the 1960s and 1970s some ethnographers became more politically active and experimented in various ways to incorporate emancipatory political projects into their research. [5]
The Roman historian Publius Cornelius Tacitus was a prolific ethnographer in antiquity. The term ethnography is from Greek (ἔθνος éthnos "folk, people, nation" and γράφω gráphō "I write") and encompasses the ways in which ancient authors described and analyzed foreign cultures.
Although ethnography has long been used by archaeologists to draw analogies to the past, ethnographic data is not gathered with specifically archaeological goals in mind. . Ethnoarchaeology developed as a response to the feeling among archaeologists that ethnography did not adequately answer their own specific research questio
Anthropologists began conducting ethnographic research in the mid-1800s to study the cultures people they deemed "exotic" and/or "primitive." [15]: 6 Typically, these early ethnographers aimed to merely observe and write "objective" accounts of these groups to provide others a better understanding of various cultures.
Ethnography comprises research into all forms of human communication, including body language and tone of voice. Netnography incorporates human online communication, which is textual communication, or some multimedia communication such as video, audio, pictures. Research method. Netnography offers a less intrusive research experience than ...
Online ethnography (also known as virtual ethnography or digital ethnography) is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction. As modifications of the term ethnography, cyber-ethnography, online ethnography and virtual ethnography (as ...