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The feminine beauty ideal is a specific set of beauty standards regarding traits that are ingrained in women throughout their lives and from a young age to increase their perceived physical attractiveness. It is experienced by many women in the world, though the traits change over time and vary in country and culture. [1]
In the 19th century women over 35 were respected and praised as virtuous grandmothers, but were seemed as unattractive. [20] By the start of the 20th century, older women were considered more beautiful, and the cosmetics industry had introduced anti-aging products such as creams, and practices of dyeing hair. [ 20 ]
Because masculine beauty standards are subjective, they change significantly based on location. A professor of anthropology at the University of Edinburgh, Alexander Edmonds, states that in Western Europe and other colonial societies (Australia, and North and South America), the legacies of slavery and colonialism have resulted in images of beautiful men being "very white."
Throughout her decades-long career in Hollywood, Kristin Davis has had an up-and-down struggle with body image and conforming to the impossible beauty standards that the industry has for women.
The politics and economics of Indian beauty Pageants in India started as early as the 1940s, and the first Miss India was crowned in 1947, the year British colonialism ended.
Beauty standards varied by tribes. Cosmetics was typically describing an individual's social class. These tribes tend to have the product on their bodies in addition to their face. In Colombia, cosmetic products used oil or petroleum with various colors for the face and vermillion for the body. More color indicates the woman of higher class.
The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men .
An unexpectedly disturbing narrative around Miss Universe 2024 reflects a larger conversation about the decline of diversity and inclusion. Miss Universe 2024 has officially crowned a new queen.