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Utz Brands, Inc. (/ ˈ ʌ t s /), more commonly known as Utz, is an American snack food company [7] based in Hanover, Pennsylvania. The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands. Utz is also a snack supplier to warehouse clubs and merchandisers. [8]
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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The company was founded in 1986 by Tim Kennedy, and their production facilities are located in the U.S. state of Washington.Kennedy began cooking chips in 100% peanut oil, [3] but after being acquired by Pinnacle Foods, the factory switched to substituting cheaper alternatives like corn oil and sunflower oil.
For years, the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'". [ 5 ] [ 6 ] On July 19, 2016, Golden Flake announced that it was being acquired by Utz for $12.00 per share in cash, representing a 71% premium over the average 30-day trading price of $7.00.