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By 1985, Nirma washing powder had become one of the most popular household detergents in many parts of the country, which was aided in part by the popular "Washing Powder Nirma" television advertisement. [1] [2] By 1999, Nirma was a major consumer brand, offering a range of detergents, soaps and personal care products.
The Nirma brand group quickly established itself in Gujarat and Maharashtra. The high quality and low price of the detergent made for great value. Fuelled by housewife-friendly advertisement jingles, Nirma revolutionized the detergent market, creating an entirely new segment in the market for detergent powder.
It is owned by the Indian company Nirma. [1] [2] It has major operations in the Searles Valley centered in Trona, California where it is the town's largest employer. [3] [4] The company produces borax, boric acid, soda ash, salt cake, and salt. It also owns the Trona Railway. [1] [5]
Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. Annette's Perfect Cleanser Company – was a 1930s era firm which manufactured a dry powder which was useful for removing spots and stains from clothing
Nirma Campaign (1982) In 1982, Kailash Surendranath directed a significant campaign for Nirma washing powder, which became one of the most iconic advertisements in Indian history. The commercial featured the well-known jingle “Washing Powder Nirma” and introduced the character Lalita ji , portrayed by actress Kavita Chaudhary . [ 23 ]
Ghadi Detergent powder is a detergent manufactured by RSPL Limited (RSPL), a Kanpur based company with a net worth of more than 8,000 crore as a diversified conglomerate in India. When Ghadi was launched, market was already dominated by big brands like Surf and Nirma .
Purbi started her career as a model in commercials for brands like Happy Dent chewing gum, Nirma Washing Powder, and Thompson Television. She did lead role in Doordarshan TV series Dishayein. She did double role of twin sisters. In 2008, she participated in Mr. & Miss TV, a celebrity talent competition which she won and was declared "Miss TV".
Linear alkylbenzenes (sometimes also known as LABs) are a family of organic compounds with the formula C 6 H 5 C n H 2n+1.Typically, n lies between 10 and 16, although generally supplied as a tighter cut, such as C 12-C 15, C 12-C 13 and C 10-C 13, for detergent use. [1]