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Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operated over 1,250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands. [1]
Warehouse was a British clothing retail chain, founded in 1976. [1]Warehouse was owned by Aurora Fashions, as were women's fashion brands Coast and Oasis. [2]In November 2016, the administrator for Aurora Fashions, Kaupthing Bank, placed the retailers up for a £100 million sale.
In November 2003, Oasis and Coast were acquired from PPM Ventures by a secondary management buyout, supported by Baugur Group hf. and an investor group led by Kaupthing Bank hf. Noel Ltd. was established as the takeover vehicle, which in June 2004 was renamed Mosaic Fashions, when it acquired the Karen Millen and Whistles brands. [3]
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In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats.
Coast store, Oxford Street, London, 2016 Coast is a British women's clothing retail chain, founded in 1996. [1]Coast was owned by Aurora Fashions, along with fashion brands Warehouse and Oasis. [2]