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  2. Network effect - Wikipedia

    en.wikipedia.org/wiki/Network_effect

    Network economics refers to business economics that benefit from the network effect. This is when the value of a good or service increases when others buy the same good or service. Examples are website such as EBay, or iVillage where the community comes together and shares thoughts to help the website become a better business organization.

  3. Positive and normative economics - Wikipedia

    en.wikipedia.org/wiki/Positive_and_normative...

    In the philosophy of economics, economics is often divided into positive (or descriptive) and normative (or prescriptive) economics.Positive economics focuses on the description, quantification and explanation of economic phenomena, [1] while normative economics discusses prescriptions for what actions individuals or societies should or should not take.

  4. Creating shared value - Wikipedia

    en.wikipedia.org/wiki/Creating_shared_value

    For example, the provision of low-cost cell phones developed new market opportunities as well as new services for people living in poverty. Redefine productivity in the value chain to mitigate risks and boost productivity. For example, in reducing excess packing in product distribution reducing cost and environmental degradation.

  5. Economic ideology - Wikipedia

    en.wikipedia.org/wiki/Economic_ideology

    An economic ideology is a set of views forming the basis of an ideology on how the economy should run. It differentiates itself from economic theory in being normative rather than just explanatory in its approach, whereas the aim of economic theories is to create accurate explanatory models to describe how an economy currently functions.

  6. Milton Friedman - Wikipedia

    en.wikipedia.org/wiki/Milton_Friedman

    Friedman's essay "The Methodology of Positive Economics" (1953) provided the epistemological pattern for his own subsequent research and to a degree that of the Chicago School. There he argued that economics as science should be free of value judgments for it to be objective. Moreover, a useful economic theory should be judged not by its ...

  7. Economics of networks - Wikipedia

    en.wikipedia.org/wiki/Economics_of_networks

    Economics of networks is a discipline in the fields of economics and network sciences. It is primarily concerned with the understanding of economic phenomena by using network concepts and the tools of network science. Prominent authors in the field include Sanjeev Goyal, Matthew O. Jackson, and Rachel Kranton. [1] [2] [3]

  8. Four-sides model - Wikipedia

    en.wikipedia.org/wiki/Four-sides_model

    The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This model diverged from the concept of the general one way, business influencing consumers what to believe scenario. [108] However, Duncan and Moriarty argued that communication between business and consumers was the key to developing a strong establishment for consumer oriented marketing endeavors.