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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Ship to Store, where products are ordered online and can be picked up at the retailer's main store; Delivery, where goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalogue was invented in 1744 and was common in the late 19th and early 20th centuries.

  3. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Brand extension can also be done through marketing strategies such as guerrilla marketing, where brands can promote their goods or services through unconventional means such as emotional connections to the brand by tackling social problems/dilemmas. These emotional connections are generally done through social experiments where brands express ...

  4. Retail - Wikipedia

    en.wikipedia.org/wiki/Retail

    A marketing strategy effectively outlines all key aspects of firms' targeted audience, demographics, preferences. In a highly competitive market, the retail strategy sets up long-term sustainability. It focuses on customer relationships, stressing the importance of added value, customer satisfaction and highlights how the store's market ...

  5. Mass-market theory - Wikipedia

    en.wikipedia.org/wiki/Mass-market_theory

    The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Dwight E. Robinson in 1958 and Charles W. King in 1963. [1] Mass market is defined as, "a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one ...

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Retail assortment strategies - Wikipedia

    en.wikipedia.org/wiki/Retail_assortment_strategies

    Assortment strategies are used by retailers in brick-and-mortar and ecommerce to decide on a daily basis how to allocate inventory to their stores as part of their merchandise planning processes. Such strategies are integral for retailers because they directly affect how their customers interact with their merchandise, and therefore, their brand.

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