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  2. Microsoft PowerPoint - Wikipedia

    en.wikipedia.org/wiki/Microsoft_PowerPoint

    PowerPoint version 14.0 (2010, 2011 for Mac) could read and write Transitional, and also read but not write Strict. PowerPoint version 15.0 and later (beginning 2013, 2016 for Mac) can read and write both Transitional and Strict formats. The reason for the two variants was explained by Microsoft: [278]

  3. Ernest Dichter - Wikipedia

    en.wikipedia.org/wiki/Ernest_Dichter

    Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research."

  4. Motivated reasoning - Wikipedia

    en.wikipedia.org/wiki/Motivated_reasoning

    Motivated reasoning (motivational reasoning bias) is a cognitive and social response in which individuals, consciously or sub-consciously, allow emotion-loaded motivational biases to affect how new information is perceived. Individuals tend to favor evidence that coincides with their current beliefs and reject new information that contradicts ...

  5. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth.

  6. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Motivation is an internal state that propels individuals to engage in goal-directed behavior.It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particular time.

  7. Expectancy theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_theory

    The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...