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Chris Dawson Superstores was formed in 1989, and opened an outlet store in Sugar Mill Business Park. The CDS Superstores name would later be changed to The Range. A 'The Range Home, Garden & Leisure' brand store was opened in Cardiff in February 2000; Dawson later bought the business park where this store sits. [ 8 ]
This trading style continues to be displayed on external signs exclusively at this debut store only, [7] as a nod to the heritage of the business. The business was subsequently rebranded "The Range" in the early 1990s after further store openings. [citation needed] "The Range" is the trading name of The Range Home & Gardens PLC. [8]
Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
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Coupons can have both advantages and disadvantages. Coupons create brand awareness. The consumer sees the brand name on the coupon even when the coupon is not redeemed. Coupons, also, encourage consumers to purchase brands on the next trip to the store. [5] The disadvantages that come along with using a coupon are: Reduced revenues; Mass-Cutting