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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more.
Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980. [1] [2] The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.
In Rhetorical Criticism, [3] Sonja K. Foss outlines a four-step procedure for applying metaphoric criticism to texts: First, the critic reads or views the entire artifact with specific attention to its context. Second, to the critic isolates the metaphor(s) within the text, both obvious and more subtle substitutions of meaning.
George Philip Lakoff (/ ˈ l eɪ k ɒ f / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
In this way, the metaphor becomes both science and poetry; it is a sort of subjective science, the ontology of the world as it appears to the individual. Percy says that we can only understand reality through metaphor. We never perceive the world--"We can only conceive being, sidle up to it by laying something else alongside" (72). All language ...
In the philosophy of art, an interpretation is an explanation of the meaning of a work of art. [a] An aesthetic interpretation expresses a particular emotional or experiential understanding most often used in reference to a poem or piece of literature, and may also apply to a work of visual art or performance. [1]
The couple metaphor-metonymy had a prominent role in the renewal of the field of rhetoric in the 1960s. In his 1956 essay, "The Metaphoric and Metonymic Poles", Roman Jakobson describes the couple as representing the possibilities of linguistic selection (metaphor) and combination (metonymy); Jakobson's work became important for such French ...