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Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2] Although color associations may vary contextually from culture to culture, one author asserts that color preference may be relatively uniform across gender and race. [3]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
However, connotative color associations and color symbolism tends to be culture-bound and may also vary across different contexts and circumstances. For example, red has many different connotative and symbolic meanings from exciting, arousing, sensual, romantic, and feminine; to a symbol of good luck; and also acts as a signal of danger.
A keyboard depicting note-color associations. The colors are experienced with the sounding of the note, and are not necessarily localized to piano keys. Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement.
Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...
In US and European public opinion polls it is the most popular color, chosen by almost half of both men and women as their favorite color. [6] The same surveys also show that blue is the color most associated with the masculine, just ahead of black, and was also the color most associated with intelligence, knowledge, calm, and concentration. [5]
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A further study tested positive or negative emotional associations of pink, blue, and red among Swiss adults using the Geneva Emotion Wheel. All three hues were associated with positive emotions to the same extent among men and women. Where there were gender-based differences, pink was found to elicit more positive associations among women. [49]