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Wham-O Inc. is an American toy company based in Carson, California, United States.It is known for creating and marketing many popular toys for nearly 70 years, including the Hula hoop, Frisbee, Slip 'N Slide, Super Ball, Trac-Ball, Silly String, Hacky sack, Wham-O Bird Ornithopter and Boogie Board, [1] many of which have become genericized trademarks.
A flying disc with the Wham-O registered trademark "Frisbee". A frisbee (pronounced / ˈ f r ɪ z b iː / FRIZ-bee), also called a flying disc or simply a disc, is a gliding toy or sporting item generally made of injection-molded plastic and roughly 20 to 25 centimetres (8 to 10 in) in diameter with a pronounced lip.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name Frisbee after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter.
With Ed's position at Wham-O, he began not only to heavily market the Frisbee by promoting the trick throws and games you could play, but he shifted the focus of the Frisbee to a sport. Ed Headrick promoted the Frisbee, Frisbee games, and Frisbee sports events and rose to the ranks of Executive Vice President at Wham-O.
Irwin's success came mainly due to their licensing and contract manufacturing of American companies Kenner and Parker, where Irwin was the Canadian importer and distributor of their products. The business found success with the help of the Hula Hoop , Slinky , Frisbee , and later on in the century with the popular Star Wars action figures, Care ...
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