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The first commercial ready-to-wear clothing for pregnant women was sold in the US by Lane Bryant in the 1900s. Lane Bryant offered shirtwaists with an adjustable drawstring waist, and dresses with an adjustable wrap-around front. [4] [6] The next competitor, Page Boy, offered a patented skirt in 1937. By the 1930s, wrap-around skirts with a ...
Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states (only Alaska, Hawaii, Montana and Wyoming do not have Lane Bryant stores). [2] Lane Bryant, Inc. is not affiliated with Lane Bryant catalog (Brylane, Inc.), which was spun off as a separate business in 1993. [3]
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Parent company Charming Shoppes, which owned other plus-size retailers including Lane Bryant, shuttered the brand in early 2013. Florsheim – mall shoe store; still sells online; Gadzooks – Founded in 1983 as a T-shirt store, Gadzooks grew to a 250-store mall fashion retailer before making an ill-advised decision to discontinue menswear.