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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]

3. Urchin (software) - Wikipedia

   en.wikipedia.org/wiki/Urchin_(software)

   The result was more accurate web visitor data. [3] Urchin became one of the more popular solutions for website traffic analysis, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model. [4] Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5]

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]

5. Analytics.usa.gov - Wikipedia

   en.wikipedia.org/wiki/Analytics.usa.gov

   Analytics.usa.gov was launched on March 19, 2015 with data for about 300 (out of 1350) .gov domains, including every cabinet department. [2] [3] [4] [5]On February 18, 2016, analytics.usa.gov introduced agency-specific dashboards for its participating agencies: users could now filter to results only from that specific agency.

6. Looker Studio - Wikipedia

   en.wikipedia.org/wiki/Looker_Studio

   Google Data Studio's offering was a simple, low-cost, and easy way to connect data sources and create dashboards, [11] while Looker offered a more enterprise-focused solution with robust support for transformations and permissions. [12] In October 2022, however, Google announced the rebranding of Google Data Studio to Looker Studio. [13]

7. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.