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SBC Telecom, Inc. d/b/a AT&T Small Business is a CLEC owned by AT&T that offers local telephone service outside the AT&T Bell Operating Company regions. [1] [better source needed] It was formed in 1999 following provisions that required SBC Communications to offer telephone service outside its boundaries in order to get approval to merge with Ameritech.
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
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In 2005, AT&T was acquired by SBC Communications for $16 billion. “I lost every layer of management above me, every mentor and sponsor that I had built up over 15 years except one,” said Chow.
SNET was purchased for $4.4 billion in 1998 by SBC Communications, which subsequently purchased the old AT&T, taking its name as the "new" AT&T. Under AT&T, SNET was known as AT&T Connecticut. In 2006, AT&T merged the operations of SNET into AT&T Teleholdings, formerly Ameritech, making it a subsidiary of the latter.
SBC Communications bought AT&T Corp. on November 18, 2005, and changed its name to AT&T Inc. Shortly afterwards, on January 15, 2006, AT&T companies were given new d.b.a names. As a result, officially, Southwestern Bell began conducting business under the following names: AT&T Arkansas, AT&T Kansas, AT&T Missouri, AT&T Oklahoma, and AT&T Texas.
In 2002, SBC rebranded all of its companies simply as "SBC" for use as a national brand. Indiana Bell then started doing business as SBC Indiana . After AT&T Corporation was acquired by SBC Communications, SBC renamed itself AT&T, resulting in Indiana Bell taking the trade name AT&T Indiana .