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Crushed red pepper or red pepper flakes is a condiment or spice [1] consisting of dried and crushed (as opposed to ground) red chili peppers. This condiment is most often produced from cayenne -type peppers, although commercial producers may use a variety of different cultivars , usually within the 30,000–50,000 Scoville unit range. [ 2 ]
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
The pepper flakes are known in Turkey as pul biber (pul = flake, biber = pepper), and in Armenia as Halebi bibar. In Turkey, pul biber is the third most commonly used spice, after salt and black pepper. In Arabic, the pepper is named after Aleppo, a long-inhabited city along the Silk Road in northern Syria, and is grown in Syria and Turkey ...
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While most crushed red pepper (a common component of spicy Italian-style cuisine and frequently sprinkled on pizza and other dishes) in North America is today made from cayenne or jalapeño peppers common in that region, some specialty markets there supply imported Italian red peperoncino flakes.
Capsicum annuum, commonly known as paprika, chili pepper, red pepper, sweet pepper, jalapeño, cayenne, or bell pepper, [5] is a fruiting plant from the family Solanaceae (nightshades), within the genus Capsicum which is native to the northern regions of South America and to southwestern North America.