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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
In the 1980s, Matchbox began issuing model cars of the 1950s and 1960s through the "Dinky Collection" – these models were marketed toward adult collectors. The models, like a Wolseley Hornet or a 1953 Buick Skylark convertible, were attractive and honoured the tradition of the Dinky name in realism.
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
With remote control cars and simulated racing games clogging toy stores, it's hard to remember that, once upon a time, humble little die-cast cars represented the ultimate gift for any burgeoning ...
Speedy – Matchbox sized line of cars made by Mercury of Italy. Spot-on – 1:42 scale die-cast made by Triang in Belfast, Northern Ireland. Phased out when Lines Bros (Triang) took over Meccano who made the well-established Dinky toys.
Powertrack is the brand name for the Matchbox's slot car sets. Introduced in the late 1970s by Lesney Products Ltd, Powertrack models differed from other slot car sets because the cars could be seen in the dark as the cars had headlights. Matchbox's H0/00 (approx. 1:64) cars were smaller than Scalextric 1:32-scale cars. In the United States ...