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When choosing to interview as a method for conducting qualitative research, it is important to be tactful and sensitive in your approach. Interviewer and researcher, Irving Seidman, devotes an entire chapter of his book, Interviewing as Qualitative Research, to the importance of proper interviewing technique and interviewer etiquette.
Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.
Situational interview questions [55] ask job applicants to imagine a set of circumstances and then indicate how they would respond in that situation; hence, the questions are future-oriented. One advantage of situational questions is that all interviewees respond to the same hypothetical situation rather than describe experiences unique to them ...
A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research . Investigation will require data collection and analysis, and the methodology for this will vary widely.
For example, unlike interviews, the people conducting the research may never know if the respondent understood the question that was being asked. Also, because the questions are so specific to what the researchers are asking, the information gained can be minimal. [ 19 ]
Questions can be more detailed and obtains more comprehensive information. However, respondents are often limited to their working memory: specially designed visual cues (such as prompt cards) may help in some cases. Interviewers sometimes rephrase questions during the interview, reducing the level of standardisation.
A ladder interview is an interviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives. [1] [2] [3] This method is popular for some businesses when conducting research to understand the product elements personal values for end user. [4]
Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions. It is similar to computer-assisted telephone interviewing , except that the interview takes place in person instead of over the telephone.