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Social judgment theory is a framework that studies human judgment. It is how people's current attitudes shape the development of sharing and communicating information. [ 1 ] The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus ...
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The social judgement theory examines how the assessment and perception of one's ideas are consistent with current attitudes. As new ideas are present, it is assessed by contrasting with one's current beliefs. Muzafer Sherif examined how one has their own latitudes of perception of their ideas and that may be opposing to others' point of view.
For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill; a way to establish a connection with the other person. [9]
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
Each of these has various sub-systems; for example, 'attitude' includes 'affect' (expression of emotion), 'appreciation' (evaluation of things/entities), and 'judgement' (evaluation of people and their behaviour), with different choices within these sub-systems. [1]
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
Furthermore, social judgment theory states that the greater the latitude of rejection for an individual (the more positions they object to outside of their own), the more involved that person is assumed to be with that topic (i.e. the stronger their attitude towards the topic), and the harder it will be to persuade them to change their attitude ...