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Backcountry.com was founded in 1996 by Jim Holland and John Bresee.The two started the online business with a sparse collection of avalanche gear and began selling gear from their garage in Park City, Utah under the domain names BCstore.com and BackcountryStore.com. [1] The store's first sale, a Pieps 457 Opti-finder avalanche beacon, happened in February 1997. [2]
The Rapha Cycling Club hosts community rides and events at the store's locations. The stores host a number of cycling-related events and art exhibitions throughout the year. In addition, Rapha operates mobile "clubhouses" through Europe and the UK; venues that will travel to certain events throughout the cycling season. [citation needed]
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At one time, BIKE produced athletic shoes and a wider range of sports-related apparel. In 2001, Bike was the official helmet supplier of the XFL American football league. Almost every player in the XFL wore a helmet made by the company. In 2003, Bike was part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway.