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Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
The St. Regis brand was launched in 1998, [5] when Starwood rebranded a former Ritz-Carlton property it had bought in Aspen, Colorado as The St. Regis Aspen. [6] In 1999, Starwood rebranded the Carlton Hotel in Washington, D.C. [7] and two more former Ritz-Carlton properties in Houston [8] and Philadelphia [9] as St. Regis hotels.
The earlier W Hotels in the U.S. were renovations of existing hotels within the Starwood group. [3] Replacing the lobby with the "living room" concept, where guests could gather at the bar, differed from the traditional hotel. [4] Although W Hotels receives credit for the idea, the underlying concept was once common.
The deal joins Marriott's signature hotel courtyard and Ritz Carleton with Starwood's Sheraton, Westin, W and St. Regis properties. See the major brands that now fall under the Marriott umbrella:
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Starwood Amphitheatre, a former outdoor music venue in the Nashville, Tennessee area; Starwood Capital Group, an American private investment firm; Starwood Festival, an annual Neo-Pagan, New Age, multi-cultural and world music festival; Starwood Hotels and Resorts, an American hotel and leisure company acquired by Marriott in 2016.
Editor’s Note: The CNN Original Series “Vegas: The Story of Sin City” showcases the heart and history of one of America’s most beloved and notorious cities in four immersive episodes. Tune ...