Search results
Results From The WOW.Com Content Network
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
This methodological tool is a combination of photography as the visual equivalent of a tape recorder, and ethnography or other qualitative methods. Photo elicitation techniques involve using photographs or film as part of the interview—in essence asking research subjects to discuss the meaning of photographs, films or videos.
[1] [2] [3] Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. [4] A focus group is also used by sociologists, psychologists, and researchers in communication studies, education, political science, and public health. [4]
Photo elicitation is a method of interview used in research which incorporates photographs in the interviews. The method is participatory-oriented and is used in different research areas such as visual sociology , marketing research , and public health.
Visual ethnography as an aspect of the use of visual data has become increasingly important as a part of the qualitative research toolbox. Qualitative research is an off-shoot of the anthropological practice of ethnography that focuses on the collection and analysis of diverse narrative or textual forms of expression.
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Visual research is a qualitative research methodology that relies on artistic mediums to produce and represent knowledge. These artistic mediums include film, photography, drawings, paintings, and sculptures. The artistic mediums provide a rich source of information that has the ability to capture reality.
NVivo is intended to help users organize and analyze non-numerical or unstructured data.Its developers state that it helps qualitative researchers to organize, analyze and find insights in unstructured or qualitative data like interviews, open-ended survey responses, journal articles, social media and web content, where deep levels of analysis on small or large volumes of data are required.