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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego signs a deal with McDonald's to deliver 25 million transparent bags of bricks for the Happy Meal. 1984: Lego Castle series is launched. Lego pneumatics are added to the Technic series. Lego Brazil is established. Lego Korea is established. 1985: Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego Vikings [95] Vikings: Lego 2005–2006 Lego Wild West: Wild west Cavalry (1996–1997, 2002) Cowboys (1996–1997, 2002) Indians (1997, 2002) Lego 1996–1997, 2002 Lego Winnie the Pooh Winnie the Pooh (franchise) Disney: 1999–2001, 2011 Lego World City: City life Lego 2003–2004 Lego World Racers: World racing Lego 2010 Lego Znap: Wire ...
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Hilary "Harry" Fisher Page was born on 20 August 1904 in Sanderstead, England.He was the first child of Samuel Fisher and Lillian Maude Page. As a child he made his own wooden toys and invented games supported by his father who worked in the lumber trade.
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.
Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy building brick. On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark." [11] Best-Lock and Lego bricks compared.