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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Sometime in early 2001 The Lego Group hired the video game development company Saffire to create a game centered around the original 2001 storyline of the Bionicle toyline, involving the Toa Mata as they fight off against Makuta's swarms of evil Rahi that threat the island of Mata Nui. The game would have each individual Toa go onto their ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego Harry Potter (stylized as LEGO Harry Potter) is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling.It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books.
Lego Vikings [95] Vikings: Lego 2005–2006 Lego Wild West: Wild west Cavalry (1996–1997, 2002) Cowboys (1996–1997, 2002) Indians (1997, 2002) Lego 1996–1997, 2002 Lego Winnie the Pooh Winnie the Pooh (franchise) Disney: 1999–2001, 2011 Lego World City: City life Lego 2003–2004 Lego World Racers: World racing Lego 2010 Lego Znap: Wire ...
Lego signs a deal with McDonald's to deliver 25 million transparent bags of bricks for the Happy Meal. 1984: Lego Castle series is launched. Lego pneumatics are added to the Technic series. Lego Brazil is established. Lego Korea is established. 1985: Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund.