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From Supreme and Stüssy to Heron Preston and Bape, check out the streetwear brands to keep on your radar as you shop for the coolest new clothes for men in 2023.
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends. Its main products include clothing, skateboards, and accessories. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3]
The brand is credited with helping popularize streetwear's visibility in high fashion. [2] Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.
Obey Clothing (stylized in all caps) is an American clothing company founded in 2001 by street artist and illustrator Shepard Fairey as an extension to his work in activism. The company appropriates themes and images used in its clothing from the John Carpenter film They Live .
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FUCT or Friends U Can't Trust is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti and partner at the time, professional skateboarder Natas Kaupas. Brunetti has said he choose the name "FUCT" because it was a homophone of the expletive " fucked " and he wanted people to question its pronunciation.