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IKEA also sells similar products with the same FRAKTA name such as a smaller 10-gallon bag which can also hold up to 55 lbs [5] and a cooler bag designed for keeping food cold. [ 6 ] IKEA Singapore has introduced a padded version of its iconic Frakta carrier bag, called Resten, which doubles as a pillow for convenience while traveling.
On 8 August 2008, IKEA UK launched a virtual mobile phone network called IKEA Family Mobile, which ran on T-Mobile. [135] At launch it was the cheapest pay-as-you-go network in the UK. [136] [137] In June 2015 the network announced that its services would cease to operate from 31 August 2015. [138]
The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]
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[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.