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Peter Ferdinand Drucker (/ ˈ d r ʌ k ər /; German:; November 19, 1909 – November 11, 2005) was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory.
Drucker's biographer Jack Beatty referred to it as "a book about business, the way Moby Dick is a book about whaling". [ 1 ] In writing and researching the book, Drucker was given access to General Motors resources, paid a full salary, accompanied CEO Alfred P. Sloan to meetings, and was given free run of the company.
The Landmarks of Tomorrow is a book by Peter Drucker which appeared in 1959. It describes a change in society which took place between 1937 and 1957, whereby the precepts of the Cartesian worldview no longer hold sway. Cause is no longer the central concept in understanding the world, but rather pattern, purpose and process. [1]
Barnard's book also anticipated In Search of Excellence by Tom Peters and Robert H. Waterman, Jr., the concept of management by objectives that Peter Drucker popularized, the two-factor theory of Frederick Herzberg, and Maslow's hierarchy of needs. [5]: 79–80 Examples of papers that have examined Barnard's "zones of indifference" concept include:
Management by objectives (MBO), also known as management by planning (MBP), was first popularized by Peter Drucker in his 1954 book The Practice of Management. [1] Management by objectives is the process of defining specific objectives within an organization that management can convey to organization members, then deciding how to achieve each objective in sequence.
According to Peter Drucker, business theory refers to the key points and strategies of a company, which are divided into three parts: 1. The external environment (society, technology, customers, and competition). 2. The goal of an organization. 3. Guidelines essential to achieving the mission. This business theory has four differentiations: 1.
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
The term 'knowledge work' appeared in The Landmarks of Tomorrow (1959) by Peter Drucker. [12] Drucker later coined the term 'knowledge worker' in The Effective Executive [13] in 1966. Later, in 1999, he suggested that "the most valuable asset of a 21st-century institution, whether business or non-business, will be its knowledge workers and ...