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Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
The current code base for OpenX Enterprise and Revive Adserver (formerly known as OpenX Source) are completely separate. The software enables web site administrators to rotate banners from both in-house advertisement campaigns as well as from paid or third-party sources, such as Google 's AdSense .
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