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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [ 2 ]
The original concept for the PPM can be traced to a brainstorming session at Arbitron. in November 1988. [citation needed] Concerns over the forthcoming move from analog video to high-definition digital television had engineers concerned that the technology then in use would become obsolete overnight. Drawing upon his experience in testing ...
NPR and APM compile Arbitron's data for its public radio shows and releases analysis through press releases. [15] [22] [23] [24] Included is a list of the 20 most-listened-to radio shows in the United States according to weekly cumulative listenership, followed by a selection of shows of various formats that are most-listened-to within their ...
Margins matter. The more Arbitron (NYS: ARB) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.
Nielsen to Acquire Arbitron NEW YORK--(BUSINESS WIRE)-- Nielsen Holdings N.V. (NYS: NLSN) , a leading global provider of information and insights into what consumers watch and buy, today announced ...
Definition [ edit ] AQH is an abbreviation for average quarter-hour persons , defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
Media and marketing research firm Arbitron announced today its fourth-quarter dividend of $0.10 per share, the same rate it's always paid since 2005. The board of directors said the quarterly ...
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...