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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [ 2 ]
The original concept for the PPM can be traced to a brainstorming session at Arbitron. in November 1988. [citation needed] Concerns over the forthcoming move from analog video to high-definition digital television had engineers concerned that the technology then in use would become obsolete overnight. Drawing upon his experience in testing ...
Definition [ edit ] AQH is an abbreviation for average quarter-hour persons , defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
From a former name: This is a redirect from a former name or working title of the target topic to the new name that resulted from a name change.
Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
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Robert Sessions Woodworth (October 17, 1869 – July 4, 1962) was an American psychologist and the creator of the personality test which bears his name.A graduate of Harvard and Columbia, he studied under William James along with other prominent psychologists as Leta Stetter Hollingworth, James Rowland Angell, and Edward Thorndike.