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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
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Tillys stores are located in a variety of retail centers, including malls, lifestyle centers, "power" centers, community centers, outlet centers, and street-front locations. The average store size is approximately 7,300 square feet. As of February 3, 2024, Tillys operates 248 stores in 33 states and its website at www.tillys.com.
Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors were Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play".
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1940/1948 extensions: The store was expanded and redesigned between 1940 and 1948 to about 74,000 sq ft (6,900 m 2) with ca. 500 employees. [34] 1990s addition (Women's Shoes): In the 1990s, the store added a single-story building immediately to the west, which long housed the women's shoe department. [35]