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Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, ... The first official logo of Apple Inc. was used from 1977 to 1998. [189]
Ronald Gerald Wayne (born May 17, 1934) is an American retired electronics industry business executive. He co-founded Apple Computer Company (now Apple Inc.) as a partnership with Steve Wozniak and Steve Jobs on April 1, 1976, providing administrative oversight and documentation for the new venture.
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar.
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
Steve Jobs and Steve Wozniak were fans of the Beatles, [2] but Apple Inc. had name and logo trademark issues with Apple Corps Ltd., a multimedia company started by the Beatles in 1968. This resulted in a series of lawsuits and tension between the two companies. These issues ended with the settling of their lawsuit in 2007.
The Apple II platform financially carried the company well into the Macintosh era of the late 1980s; [59] it was made semi-portable with the Apple IIc of 1984, and was extended, with some input from Wozniak, by the 16-bit Apple IIGS of 1986, and was discontinued altogether when the Apple IIe was discontinued on November 15, 1993 (although the ...
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".