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  2. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  3. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in ...

  4. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    Together, these three concepts form the core of behavioral economics and have been used to develop more realistic models of human decision-making and behavior. By recognizing the limitations and biases that people face in their daily lives, behavioral economists aim to design policies, institutions, and choice architectures that can help people ...

  5. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    A more controversial third paradigm used to elicit the endowment effect is the mere ownership paradigm, primarily used in experiments in psychology, marketing, and organizational behavior. In this paradigm, people who are randomly assigned to receive a good ("owners") evaluate it more positively than people who are not randomly assigned to ...

  6. Behavioral economics and public policy - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics_and...

    Behavioral economics and public policy is a field that investigates how the discipline of behavioral economics can be used to enhance the formation, implementation and evaluation of public policy. [ 1 ] [ 2 ] Using behavioral insights, it explores how to make policies more effective, efficient and humane by considering real-world human behavior ...

  7. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

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  9. Token economy - Wikipedia

    en.wikipedia.org/wiki/Token_economy

    A token economy is a system of contingency management based on the systematic reinforcement of target behavior. The reinforcers are symbols or tokens that can be exchanged for other reinforcers. [1] A token economy is based on the principles of operant conditioning and behavioral economics and can be situated within applied behavior analysis ...