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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Testing the contingency theory of accommodation in public relations. Public Relations Review, 25(2), 171–197. Hallahan, K. (2001). The dynamics of issues activation and response: An issues processes model. Journal of Public Relations Research, 13(1), 27–59. Murphy, P. (2000). Symmetry, contingency, complexity: Accommodating uncertainty in ...
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
As public relations and communication practices have evolved, so too has the approach to measuring and evaluating the sector's performance. In 2020, the International Association for Measurement and Evaluation of Communication (AMEC) organised a committee of industry experts to review, update and evolve the Barcelona Principles.
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. [ 1 ] [ 2 ] Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to ...