Ads
related to: advertising for children age groups
Search results
Results From The WOW.Com Content Network
The study concludes that there is a large difference in a basic understanding of the purpose of advertising between children of a younger age and of older age, and as a result, different age groups have different reactions to television-based advertisements.
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
The Children’s Advertising Review Unit is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertising and privacy practices to children under the age of 13 in all media.
Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
In October 1990, President George H. W. Bush signed the Children's Television Act (CTA), an Act of Congress ordering the FCC to implement regulations surrounding programming that serves the "educational and informational" (E/I) needs of children, as well as the amount of advertising broadcast during television programs aimed towards children. [6]
AOL latest headlines, news articles on business, entertainment, health and world events.