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The game is considered a classic among the Roblox userbase, due to it being one of the oldest still-popular games on the platform—first released on November 3, 2007 [111] —with the creator attributing its success to the game's ability to encourage socializing. [61]
In January 2017, Balfanz, along with asimo3089, uploaded Jailbreak, a cops-and-robbers game, to Roblox. On its first day of release, it reached 70,000 concurrent players, a number which Balfanz later said had shocked him. [1] It quickly became one of the most popular games on the platform, and made Balfanz a millionaire. [4] [3]
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Throughout the game, the main character makes a sound (referred to as "oof"), which has been used in the popular game Roblox as a sound effect for when a character dies. [27] There was a subsequent legal dispute [28] over the use of the "oof" sound, which led to a compensation agreement.
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Uplift Games, the independent studio behind the game, employs roughly 40 people and earns 60 million dollars a year, mostly from microtransactions. [4] [5] The game was averaging 160,000 concurrent players as of September 2022, making it one of the most popular and successful games on Roblox. [6]
Roblox Corporation has been ranked on Pocket Gamer.biz ' s top lists of mobile game developers, placing sixth in 2018, [30] eighth in 2019, [31] and sixth in 2020. [32] Fortune featured it as one of the best small and medium-sized workplaces in the San Francisco Bay Area, placing it sixteenth in 2019 and fortieth in 2021.