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A boycott of Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
Bernstein analyst Trevor Stirling said in a note that he expects the company to buck the impact of Bud Light’s boycott in 2024, which could give the company its much-needed boost in the U.S.
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
Despite efforts to turn things around, Bud Light's double-sided boycott troubles may not be ending anytime soon.. The latest quarterly results from Bud Light parent company Anheuser-Busch InBev ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
An Instagram post by the TikTok star promoting Bud Light attracted backlash and calls for boycott from conservatives, following which AB InBev disavowed the campaign.
Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light. Some bars stopped carrying the beer, whether to dodge controversy or avoid losing ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.