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Get the Just My Size Wire-Free Bra for just $12 (originally $17) at Amazon! Please note, prices are accurate at the date of publication, May 13, 2024, but are subject to change.
Snap one up starting at $15. Home & Garden. Lighter Side
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. In a post-lockdown world, going back to the rigid structure of wired bras (not to ...
Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
Wirefree or softcup bras have additional seaming and internal reinforcement. By the late 1970s, wire-free bras were emerging both at Hanky Panky and at Hanro in Switzerland. Cosabella in Italy and in France followed in the 1980s, as did Eberjey in the 1990s. [96] Others use padding or shaping materials to enhance bust size or cleavage.
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...