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W. Atlee Burpee & Company was founded in 1876 by Washington Atlee Burpee in Philadelphia, Pennsylvania, after starting a mail-order chicken business in 1876.The company expanded to selling garden seeds, farm supplies, tools and hogs after customers began asking for seeds they had grown in their native farms.
A 1901 Burpee seed catalog. A key in Burpee's business was the 1863 free delivery system that required post offices to deliver mail to residents' homes and in 1896, free delivery was extended to rural areas. This allowed his catalogs to be delivered directly to people's homes.
World War II meant more shortages and another opportunity to sell seeds in the Victory Gardens campaign. By 1959 Burpee had grown his father's company into the largest seed catalog mail order house in the world with sales over $6 million, equal to $62,712,329 today. In 1960 Burpee mailed 4 million seed annuals to customers.
Heronswood was also a catalog resource for rare and unusual plants, originally established by Dan Hinkley and Robert Jones in 1987, and primarily offering plants collected by Dan on his travels. [12] Heronswood as a nursery brand became a wholly owned subsidiary of the Burpee Seed Company in 2000.
Gardens Alive! is known as a "pioneer" in organic gardening, selling chemical-free lawn and garden products through its namesake catalog. [7] According to the Eugene Register-Guard, the company has "an excellent reputation as a leading innovator" in the organic product market.
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