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It covers news, gossip, opinion, [2] and music reviews, but its "most enduring and influential creation" is the Billboard charts. [6] The charts track music sales, radio airtime and other data about the most popular songs and albums. [6] The Billboard Hot 100 chart of the top-selling songs was introduced
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Billboard biz, the online extension of the Billboard charts, provides additional weekly charts, [1] as well as year-end charts. [2] The two most important charts are the Billboard Hot 100 for songs and Billboard 200 for albums, and other charts may be dedicated to a specific genre such as R&B, country, or rock, or they may cover all genres.
Prior to incorporating chart data from Nielsen SoundScan (from 1991), year-end charts were calculated by an inverse-point system based solely on a title's performance (for example a single appearing on the Billboard Hot 100 would be given one point for a week spent at position 100, two points for a week spent at position ninety-nine, and so forth, up to 100 points for each week spent at number ...
The Billboard Digital Song Sales chart is a chart that ranks the most downloaded songs in the United States. Its data is compiled by Nielsen SoundScan based on each song's weekly digital sales, which combines sales of different versions of a song by an act for a summarized figure.
Digital billboards can be designed to display running text, have several different displays from the same company, or provide several companies with a certain time slot during the day. Flexible and real-time scheduling can decrease traditional upkeep and maintenance costs, and some billboards may measure audiences or serve dynamic content.