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The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
Download as PDF; Printable version; ... Journal of consumer psychology 20, no. 4 (2010): 431–441. ... Customer relationship management and firm performance: the ...
Download as PDF; Printable version; ... (ISSN 1124-0172), journal published by the Claretians; ... Customer relationship management; People
Download as PDF; Printable version; In other projects ... Pages in category "Customer relationship management" The following 56 pages are in this category, out of 56 ...
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Customer dynamics is a specific dimension of customer experience management and customer relationship management. It is distinct from these disciplines in its focus on the actual interactions that occur between the customer and the organization, and its consideration of implications for both the customer and the business. [citation needed]