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Disney accepted and Mickey Mouse became the first licensed character. [35] [36] In 1933, Disney asked Kay Kamen, the owner of a Kansas City advertising firm, to run Disney's merchandising; Kamen agreed and transformed Disney's merchandising. Within a year, Kamen had 40 licenses for Mickey Mouse and within two years, had made $35 million worth ...
Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks.The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white gloves.
To replace Oswald, Disney and Iwerks developed Mickey Mouse, possibly inspired by a pet mouse that Disney had adopted while working in his Laugh-O-Gram studio, although the origins of the character are unclear. [52] [g] Disney's original choice of name was Mortimer Mouse, but his wife Lillian thought it too pompous, and suggested Mickey instead.
While Mickey Mouse might be the most famous character conceived by The Walt Disney Company, longtime fans feel that it's his trusty duck sidekick that deserves just as much attention. A new book ...
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Ubbe Ert Iwerks (March 24, 1901 – July 7, 1971), known as Ub Iwerks (/ ˈ ʌ b ˈ aɪ w ɜːr k s / UB EYE-wurks), was an American animator, cartoonist, character designer, inventor, and special effects technician, known for his work with Walt Disney Animation Studios in general, and for having worked on the development of the design of the character of Mickey Mouse, among others.