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  2. 7 tips for choosing the best name for your business - AOL

    www.aol.com/7-tips-choosing-best-name-163000615.html

    Choosing a name is one of the most exciting and creative parts of starting a new business. Before you commit to a name, though, research your state's legal guidelines and make sure it's available.

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]

  5. Trade name - Wikipedia

    en.wikipedia.org/wiki/Trade_name

    A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.

  6. Man allegedly called 911 a total of 17 times and demanded a ...

    www.aol.com/man-allegedly-called-911-total...

    This guy gave new meaning to the slogan “Gottahava Wawa.” Police in East Windsor, N.J., arrested a 24-year-old man on Dec. 23, and charged him with misusing the town’s 911 system for ...

  7. Can Trump use Jill Biden's image to sell perfume? - AOL

    www.aol.com/trump-jill-bidens-image-sell...

    Most states prohibit an individual’s name, image, or likeness from being used for commercial purposes without approval under so-called "right of publicity" laws, according to legal experts.

  8. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand

  9. Scrooge FedEx driver accused of dumping holiday packages in ...

    www.aol.com/fedex-driver-arrested-dumping...

    A FedEx contract worker has been busted for allegedly dumping dozens of packages in the woods to avoid working late. Latavion Lewis was arrested after a post office in Bonifay, Florida, received ...