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Independent music (also commonly known as indie music, or simply indie) is a broad style of music characterized by creative freedoms, low-budgets, and a do-it-yourself approach to music creation, which originated from the liberties afforded by independent record labels. Indie music describes a number of related styles, but generally describes ...
Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company. Those involved are known as record pluggers. [1]
Independent record labels are small companies that produce and distribute records. [1] They are not affiliated with or funded by the three major records labels.According to SoundScan and the Recording Industry Association of America, indie labels produce and distribute about 66% of music titles, but only account for 20% of sales.
TikTok's focus on music, niche communities and pop culture fandoms allowed these artists to thrive within specific subcultures and subgenres. Strategic collaborations with popular TikTok creators, sponsored hashtag challenges, and the use of licensed music in viral videos became integral components of contemporary music marketing strategies.
Certain genres of music and musical performance can be categorized as alternative media. Independent music, or indie music, is music that is produced separate from commercial record labels. Professor David Hesmondhalgh describes indie music's alternative nature as a "hard-headed network of post-punk companies which made significant challenges ...
ESPN’s Custom NBA Music Strategy has partnered with Mike Will Made It to serve as its first-ever lead producer to curate music for the 2023-2024 NBA season. Along with collaboration, Mike Will ...
A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.
Adaptr is a subscription-based platform. The deal provides access to a catalog of licensed music from Merlin member labels, distributors, and their artists. [15] In September 2021, Merlin and South Asian music and audio streaming service JioSaavn announced that they had extended and enhanced an existing music licensing partnership. The expanded ...