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The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry relationships. [9] This deal, while "transforming Google into a powerhouse", later attracted antitrust scrutiny, raising questions about its impact on market competition and digital advertising dominance.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
It was built on top of image search by grouping images with similar visual and semantic qualities. Shut down in July due to discontinuation of Google Labs. Google Sets – generates a list of items when users enter a few examples. For example, entering "Green, Purple, Red" emits the list "Green, Purple, Red, Blue, Black, White, Brown".
By the end of the year, Google was already attracting attention from industry publications -- PC Magazine gave Google top honors in its search engine category in its Top 100 Web Sites issue for 1998.
Google Network, its third-party ads that are served on partner websites, brought in $31.3 billion, about the same percentage as YouTube. Google's ad business is still delivering strong growth, up ...
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Google’s corporate parent Alphabet Inc. delivered another quarter of steady growth amid an AI-driven shift in the ubiquitous search engine that is the foundation of its internet empire. The ...
United States v. Google LLC is an ongoing federal antitrust case brought by the United States Department of Justice (DOJ) against Google LLC on January 24, 2023. [2] The suit accuses Google of illegally monopolizing the advertising technology (adtech) market in violation of sections 1 and 2 of the Sherman Antitrust Act of 1890.