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In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long-running "Obey Your Thirst" to just "Obey" in the United States and was outright replaced with "Freedom From Thirst" in many countries.
During his tenure he was credited with turning Lowe into one of the most creative agencies in America. He worked on such brands as Mercedes-Benz, Diet Coke (the famous Diet Coke Construction Worker commercial), Sprite (Obey Your Thirst), Heineken (It's All About the Beer), Citibank, Sun Microsystems, KPMG, Sony, CBS and GMC trucks.
Sometimes it's hard to be the old soda on the block. Since its introduction in 1961, Sprite -- the lemon-lime soda brand owned by Coca-Cola -- has quenched the thirsts of millions, but it hit a ...
1923 – Enjoy thirst. 1924 – Refresh yourself. 1925 – Six million a day. 1926 – It had to be good to get where it is. 1927 – Pure as Sunlight. 1927 – Around the corner from anywhere. 1928 – Coca-Cola ... pure drink of natural flavors. 1929 – The pause that refreshes. 1932 – Ice-cold sunshine. 1938 – The best friend thirst ...
After a limited-roll out in spring 2015 and no public mention from Coca-Cola, the official Sprite website was updated showing another re-release for Sprite Tropical Remix, which was renamed to Sprite Tropical Mix on February 29, 2016. The new bottle label shows that the tropical flavors are lemon/lime, strawberry, and pineapple.
Sprite commonly refers to: Sprite (computer graphics), a smaller bitmap composited onto another by hardware or software; Sprite (drink), a lemon-lime beverage produced by the Coca-Cola Company; Sprite (folklore), a type of legendary creature including elves, fairies, and pixies; Sprite may also refer to:
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
The "OBEY" slogan was not only a parody of propaganda, but also a direct homage to the "OBEY" signs found in the cult film, They Live (1988), starring Roddy Piper. About "OBEY", San Diego Union-Tribune art critic Robert L. Pincus said: "[Fairey's work] was a reaction against earlier political art, since it delivered no clear message. Still ...