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  2. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  3. Technological innovation - Wikipedia

    en.wikipedia.org/wiki/Technological_innovation

    Technological Innovation however focuses on the technological aspects of a product or service rather than covering the entire organization business model. It is important to clarify that Innovation is not only driven by technology, but can also be driven by various other factors, including market demand, social and environmental factors, and ...

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6 ...

  5. Technology - Wikipedia

    en.wikipedia.org/wiki/Technology

    Technology is the application of conceptual knowledge to achieve practical goals, especially in a reproducible way. [1] The word technology can also mean the products resulting from such efforts, [2] [3] including both tangible tools such as utensils or machines, and intangible ones such as software.

  6. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    AI marketing will be an important tool for all businesses to thrive in contemporary times. For example, retail companies are doing everything they can to learn about us and our shopping habits. Target is one of the companies that has been smart about predictive analytics.

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since

  8. CRMs for Small Business Owners: Steps to Seamless Integration

    www.aol.com/finance/crms-small-business-owners...

    In this edition, we ask the founder of two Dallas-based technology consulting firms to share his insights on how small business owners can use customer relationship management (CRM) software to ...

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...