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Toast, Inc. is an American cloud-based restaurant management software company based in Boston, Massachusetts. The company provides an all-in-one point of sale (POS) system built on the Android operating system.
Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [ 1 ] [ 2 ] [ 3 ] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.
Accel Partners led a $30 million investment round in 2012 and from 2012 to 2013, the company observed a 120% growth in annual transactions. It acquired MerchantOS, point-of-sale software developer, and Lightspeed Retail, an HTML5 web-based product that can be used from any computer in 2013. Lightspeed's customers processed $7.5 billion in 2013.
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The term "menu hack" stems from hacker culture and its tradition of overcoming previously imposed limitations. However, the tradition of ordering from a secret menu dates back to the early days of fast food. "Animal style" fries, a word of mouth menu item ordered from In-N-Out since the 1960s, was rumored to have been created by local surfers. [1]
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