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MiHoYo Co., Ltd. [note 1] is a Chinese video game development and publishing company founded in 2012 and headquartered in Shanghai.The company is best known for developing the Honkai series, Tears of Themis, Genshin Impact, and Zenless Zone Zero.
Genshin Impact [b] is a 2020 action role-playing video game produced by MiHoYo/HoYoverse. [c] The game features an anime-style open world environment and an action-based battle system using elemental magic and character-switching.
Honkai [a] is a video game franchise developed by miHoYo, published by miHoYo in mainland China and worldwide by Cognosphere, d/b/a HoYoverse.Initially led by Cai Haoyu, David Jiang took over as the series producer from 2017.
Cai is the chairman of miHoYo, which by 2021, made over ¥10 billion (US$1.4 billion) in revenue. [4] Chinese Business Strategy , a media company that profiles businesspeople, said Cai "tends to think intuitively, is responsible for business strategy decisions, and is meticulous about affairs management".
Unlike the character designs in MiHoYo's previous games such as Genshin Impact and Honkai: Star Rail, Zenless Zone Zero took a different direction with its variety of playable characters; There are non-human playable characters such as Ben Bigger, a grizzly bear, Soukaku, a blue-colored oni, and Billy Kid, a cyborg gunslinger.
Genius Invokation TCG (Chinese: 七圣召唤; pinyin: Qīshèng Zhàohuàn; lit. 'Summoning of the Seven Sages') is a free-to-play digital collectible card game developed by miHoYo as a permanent game mode of Genshin Impact and released alongside the game's Version 3.3 update on December 7, 2022.
In an interview with Shanghai Morning Post, Cai Jinhan mentioned that the name "HOYO-MiX" is actually "miHoYo" spelled backward, and "MiX" refers to audio mixing.In "HOYO-MiX," only the letter "i" is lowercase, symbolizing the individual, as "we both respect the individual and serve the collective, which is because we are the music department of miHoYo, and serving the product is essential."
Paimon (Chinese: 派蒙; pinyin: Pàiméng) is a character from Genshin Impact, a 2020 action role-playing gacha game developed by miHoYo.She serves as the game's mascot, the player's guide, and icon for the game and official website.